To provide this exposure APW International operates a consolidation and merchandising infrastructure whereby the market development costs for more than 30 small to medium sized winemakers are pooled in one house (in a manner similar to the negociants of France)
Additionally, APW International produces its own label providing consistent styles which we know suit the requirements of particular markets. These can be made available under our own proprietary labels or under a packaging chosen by, our clients.
The launch of the Australian Legend label through this arrangement has meant our distributors now have access to affordable everyday drinking styles of the Australian classic grapes Shiraz, Cabernet Sauvignon and Chardonnay. These wines have been sold in China, Ireland, England, Taiwan and Canada.