APW International Pty Ltd was established in early 2004 and engaged two key people previously employed by Australian Prestige Wines Pty Ltd. APW International has the specific aim of catering to the growing international interest in quality Australian wines.

Further, a separate arrangement has been formed between the company and the Pfeiffer family to package Australian bulk wine in Europe and Australia under the "Australian Legend" label. This project has the dual objectives of providing affordable Australian Wine to match with our many and varied premium products; and position us for major opportunities in Europe, Asia and North America.

History
Australian Prestige Wines was formed in 1989 to bring to the International marketplace some of Australia's best wines which have had only limited exposure outside Australia. In late 2003 a number of matters conspired to force the company into Administration and APW International was formed to purchase certain assets and to capitalise on the export potential of the business.

There are more than 1500 wine makers in Australia, but just three very large companies account for almost 85% of the total wine production. Many of the high quality, smaller, wineries haven't come to the attention of even knowledgeable international wine consumers: they haven't been large enough to provide the time or resources to develop and support an overseas market.